Back in the Netherlands, two weeks after the Web Summit, I noticed how our CEO, Robbert, is being sneaky and quietly working on something. So one day I decided to break into that silence and ask what has he been up to. Big surprise! He has been secretly working on a new project: LIVE, a new and exciting live content broadcasting app. Wow, I told myself, how can that happen? Did the Web Summit have any influence on that? Does that mean that he is not focusing on Groovidi anymore? Is he changing his business concept? Is he working on developing a completely new idea? This guy never stops thinking…and maybe that’s good after all. All of this was very disconcerting for me, so I decided to clear up my mind, and yours, and what better way to do that, than ask the CEO himself. So we sat down over a nice cup of coffee and I started untangling the mystery.
The rise of a new broadcasting app. LIVE
T: Robbert, what triggered this new perspective in your head?
R: When we were at the Web Summit, everybody was sharing their ideas, broadcasting them from their own “island”, and there were so many apps, that I thought: Who is going to use all those things when people only frequently use a few apps on their phones, such as Facebook, Twitter, Instagram, their bank app, and a few games. So I thought, if we are going to make an app for every musician out there, then we are just going to contribute to this app clutter. The user is the one disadvantaged here: he is the one who needs to get all those apps. If there are 5 performers that the users like and follow, they will not download each app. But what they would want to do, is download one app, where they can also incorporate each of their favourite artist’s music. And that led my mind to the idea of LIVE
T: Tell me, what is actually LIVE, the live content broadcasting app? Why do you think it can be so revolutionary?
R: All those thoughts led to the idea of making one app that actually does it all: works on any kind of event, delivers any kind of experience, from music to museums, to restaurants and universities, a broadcasting app.
T: Why does the world need a live content broadcasting app?
R: The better the information, the better the decision, the better the chance on success. The cooler the content, the cooler the experience, the more reasons to be happy. Think of a space with people. We make a product that enables every person in that space to get most out their experience. If Google’s mission is to order the world’s information, our mission is to order local information: information and content that is most important to get the most out of our real life experiences. I propose one app to rule them all. One broadcasting app that we use when we go out and experience the real world with and among each other. It’s like a compass for the hybrid world. It will guide you to the experience you want and need to have.
T: How will it actually work?
R: It’s one app we use when we go out and want to experience, work, learn and tell. One live content broadcasting app that enables us to log into the moment. It’s our mobile television we can use to see all relevant content we need to see at that specific moment. It will be the most simple and intuitive interface ever. Once launched you can see who or what is broadcasting in your environment. It can be a person, a place, a statue even. It will be a map or a augmented layer when you use the camera and point at people or things, those who are broadcasting will show a tag. Everybody and everything can be a broadcaster or viewer. If you click the tag you want to see the broadcast starts automatically. Broadcasting is done on the LTE bluetooth frequency (Beacon standard) and the necessary content is downloaded and presented automatically. The broadcaster decides what to broadcast at all times through the same app.
T: Does that mean that you give up on Groovidi?
R: No, for sure not. Groovidi is going to be a part of LIVE. LIVE is going to be working on music concerts at first. It’s still going to be a channel for musicians to communicate with their fans in a whole new fashion. The only difference for the user is that he or she can also use the same app whenever they go to a museum, a restaurant, a seminar or any other place. LIVE is the big picture and i decided that if I am going to make something that will have a long term vision which comprehends something useful for as many people as possible.
So the moment I thought I understood how Groovidi works and what it is about, here I am, in front of another big concept to understand and process: LIVE, a broadcasting app. Pretty exciting though, isn’t it?
Keep tuned in and feel free to ask us questions about anything on Twitter, and Robbert will make sure to get back to you on any questions about his live content broadcasting app.