How do we know anymore what is real and what is not? Social media has taken over our privacy and us and it has given us the opportunity to live the most colorful virtual lives, all created by ourselves. Recently I have read so often comments saying that everything you do or buy needs to end up in a picture, otherwise it didn’t happen. People don’t believe just stories, you need to share the event on your social media account to make it valid in a way.
What we miss sharing are the obstacles we go through to get to the results that we share online. By avoiding the supposedly unpleasant details or information, which you think might not be socially accepted, people often create this perfect persona, which actually only lives online and it often gives the wrong idea about you to people who don’t personally know you. Generation Y is thirsty for social approval and being ‘liked’ on social media, so creating this public persona is only a small step in the process. This profile of yours needs maintaining, making sure you keep the status of the person that people think you are. For example when it comes to fashion bloggers they can’t just show you one products and use it forever, because the point of fashion is that is changing, that there are new trends, so if you want to be considered good, you need to evolve as well, upgrade yourself all the time.
This article is basically a flashback to that other article about how unrealistic was ‘Sex and the City’ and Carrie Bradshaw’s fabulous life. The difference here is that a lot of fashion bloggers have their own profession outside of being a blogger, as in for example a marketing professional or an interior designer, etc. However it seems that there are quite a few bloggers, who are obsessed in living a picture perfect life and social media platforms such as Instagram and Facebook are helping this happen. How ‘hard’ do they work? How many of the clothes they wear, they can actually afford? Can they afford travelling every week and even more staying in expensive hotels every time?
A remaining mystery for now is the ‘fashion bloggers’ and their fabulous and expensive lives, kings and queens of Instagram, with millions of followers. What happens over there is that brands want a blogger to advertise them so they sent him/her a product, and it needs to be shared with a picture. It is pure business, advertising products, however a lot of bloggers loose their individuality by wearing clothes that are being sent to them and changing the style which actually got them popular in the first place.
Another mystery is all that travelling, from which obviously some is sponsored. But how do we know anymore if this blogger went to a certain hotel and actually enjoyed their stay and are not advertising it just because they were paid. It is in a way none of our business, with what money does a blogger travel, however a person likes transparency from companies and sometimes the same is expected from bloggers. If you want to advertise and try to convince to buy a certain brand’s product as well as visit the hotels that you visit, you have to be honest. This honesty sometimes comes out in interviews, some bloggers openly talk about what is sponsored and what not but others remain a mystery.
What we recently started seeing on the Internet is people ‘coming out’ to the public and admitting to be obsessed with their social media profile and getting so many likes that they forgot to live life without having to document everything. Sadly with some people it is just another marketing trick to gain audience, by this ‘selfless’ act. Which makes me think that we are currently so lost in social media, we are obsessed and the numbers of users grow everyday. Furthermore living your life online is only a way of hiding from reality and refusing to accept that life is beautiful because of its imperfect moments as well as the perfect ones.
So has the world gone so mad that we have forgotten how to enjoy life without making pictures and creating an ‘event’ for all the good moments?