Let’s talk Pinterest. I know many of you think Pinterest is not as relevant to your business as the big networks like Facebook, Twitter, LinkedIn and Instagram. After all, Pinterest is only filled with cute cupcakes and wedding ideas right? Or maybe you set up an account at some time, but you never quite figured out how to use it. Don’t worry. You are not alone. This blog will give you an insight into the benefits of Pinterest for your business and the dos and don’ts.
Boost your website traffic
Pinterest is a great medium for traffic generation. Many of the images on Pinterest are directly linked to the original source- your website or blog. The amount of traffic referrals from Pinterest to a website are increasing and not without reason. Whereas big networks like Facebook and Twitter are designed to connect people to people, Pinterest focusses on connecting people to what they are interested in online. Whether those are recipes or technological trends- or maybe those cute cupcakes after all- your company can attract potential customers by offering content that matches these desires.
– Create a board, including a brief summary, an image and a direct link to your website or blog.
– Create lifestyle related boards, including many images and a link to your website or blog. These boards have to be relevant to your website and blog.
– Don’t pin random things and link your website to it. This will only confuse people.
– Don’t pin just your own products or services. Broaden your brand personality to related themes.
Boost your Google search results
Every business knows the importance of high search engine ranking. It can be tricky to have a good ranking on Google, because of its endless content and competitors. Pinterest can help improve your company’s search results. For example: by adding popular key words or your location to your Pinterest Board, you will increase your google search results. A well-known case is the ‘Santa Cruz Remodeling’ board, which –despite having only 127 followers and 108 pins- comes up as a top result when searching for Santa Cruz Remodeling.
– Give your board catchy names and add hashtags. This will attract more followers and increase your search engine results.
– Keep updating your pin boards and add new boards.
– Add important key words to your description
– Don’t give your boards names that are too long, just to increase google search results for your company.
– Don’t forget to check your privacy settings. You don’t want to go through all the effort, only to find out your boards are not searchable.
Boost your post endurance
Whether you regularly update your blogs, continuously add new products to your website or design new campaigns or videos, you will notice the great amount of time these tasks consume. You might find yourself wondering if all this time and effort is worth the short amount of attention it gets. Pinterest is a great network to boost the endurance of your posts and re-highlight your previous work. If, for example, a person sees your board on a Pinterest account and decides to pin this, it could breathe new life into your older posts.
– Share other content that may link back to your own old content
– Don’t repost the exact same post as before
– Don’t repin a source and edit your own link to it. This is a big no-no in social media etiquettes.
Boost your brand personality
The key word here is engagement. I cannot stress enough how important engagement with your followers is for creating a positive brand personality. When you engage with your followers on Pinterest, it increases the traffic to your original blog or website too. People are not just interested in the price of your products or how good your reviews are. They want brands to be personal, social and relatable. If you can make your brand stand out by reaching out to your followers, you will see a change in brand interest.
– Post engaging, interactive and original relevant content
– Follow your followers and repin and like their pins
– Run contests and create a board filled with contestants submission. Make sure to source every image. This will make your followers feel valued.
– Don’t post spammy comments or links to your website everywhere
– Don’t overpin. I repeat: don’t overpin. I would say 5 pins a day, keeps the doctor away. You don’t want to drown your followers in pins.
Boost your marketing sales
I mentioned before that Pinterest is all about connecting people to their interests online. Research has shown that shoppers spend roughly twice as much when referred from Pinterest, than when referred from Facebook or Twitter. Pinterest is a great place to show products and how to use them. It is also a great way to develop your brand personality and engage with your (potential) customers, which will boost your brand awareness and ultimately generate sales.
– Make sure you link your website or blog in the description of your pins.
– Be creative with your marketing. There are many ways to promote your product.
– Don’t use symbols like $,£ and € too often. This might come off as being too pushy.
By now I hope you will see Pinterest for businesses is so much more than tiny cupcakes and wedding dresses. The most important things to remember if you want to be a valued brand on Pinterest is to be creative, engaging and open-minded without coming across as a telemarketer. Good luck and pin away!