There is simply no way around it. E-mail marketing is an essential component of any company’s online marketing strategy. Whether you are one of the big guys or a rather small company, e-mail marketing is very valuable. E-marketing services keep your customers informed, because it allows your customers to access it all times and they will feel valued because a company is thinking about them. These services also help you reach mobile customers and it is very action oriented. At Parlez we know just how important an effective campaign plan and interesting content are for any company. This review will give you a clear overview of the top dogs amongst the e-mail marketing services. So let’s talk!
Pure 360 offers a wide range of cool features including SMS marketing, RSS to e-mail, behavioural re-targeting and it allows you to post to social media sites. One of the most interesting features is the optimal subject lines tool. When not sure of the effectiveness of your subject line, Pure360 tests 3 different subject lines on the first 10% of your list, waits an hour and sends out your e-mail to the rest of your list with the most ‘ successful’ subject. Good stuff.
Are we the only people, who find it a little suspicious when companies don’t have any information regarding pricing or costs on their website? It makes you think the services are either insanely expensive or something is just not right. Anyway, we were able to uncover the one off facility setup costs are £695 plus a £99 monthly facility fee. These prices may vary, depending on the size of your contact base. A 30 day free trail is however available to every company.
Pure360 has a huge list of clients including NHS, Innocent, Tetley and Hackett London. Taking in consideration the set-up costs and the amount of features, we would say this e-mail marketing service is best suited for large enterprises and mid-size businesses. It is important to know that Pure360 has the reputation of being rather technically complicated. Unless you have good knowledge of html/css, you might find yourself spending a good few hours (or even days for the less technically savvy marketers amongst us) trying to comprehend the system.
A few of MailChimp’s special features include full features API, real time reports and the option to design a customized template. The e-mail service also lets you custom HTML integrations and numerous e-mail integrations. By offering Facebook integration and social media plugins, the e-mail service has made sure your company stays connected to social networks at all time.
Let’s get to good part. MailChimp offers an entrepreneurs package, which allows you to send up to 12000 e-mails to 2000 subscribers for free. Growing businesses with up to 50.000 subscribers and high volume senders with over 50.000 subscribers can choose to pay through either a monthly account or a pay as you go plan. The pay as you go plan is basically a digital version of a stamp: low costs with no expiring date.
Based on the price packages and features that MailChimp offer, we find this e-mail marketing service best suits freelancers, small businesses and mid-size businesses. Companies that are keen on connecting e-mail marketing to social media networks, may find MailChimp a very useful service. MailChimp is a lot more user-friendly and clear than many of its competitors.
Campaign Monitor is definitely one of the popular services in its market. Key features include mobile ready templates (all templates are very responsive to different devices), inline CSS, spam testing, image hosting and e-mail tracking and analytics. Campaign Monitor has made it very easy to import data from different sources like CSV, Tab Unlimited and Excel. One of the most unique features has to be the ‘White Lable’ solution for agencies. This allows businesses to rebrand Campaign Monitor as their own product and resell it at any favourable price to clients.
Does this all sound too good to be true? Well, we’re afraid it is- unless you have a big business with a large budget. Campaign Monitor is one of the most expensive tools of its kind. You have the choice of paying monthly, which has a starting price of £17 a month with a maximum of 500(!) subscribers to send unlimited e-mails or you pay per campaign. The last option could be more profitable for small businesses that do not send e-mails on a regular base. The costs for pay as you go are £0,006 plus a £3 flat fee. However, this is only profitable if you send less than one newsletter a month, which is –let’s be honest- not very realistic. In addition, there is no free trial available.
Campaign Monitor has a wide list of features, including a few that are unique to its market. The e-mail marketing service is very user-friendly and clear and offers a variety of web fonts that are not available at any competing company. This service is useful for companies with a significant budget, small businesses that send out a limited amount of e-mails and any company that has a specific interest in an extremely easy and user-friendly system. Definitely a must see for any web designer or developer who needs easy to use functionality for clients. The range of templates, the auto responder and reporting function are all very basic, which makes it both easier and more limited. Note that the only way to contact Campaign Monitor for any questions or enquiries is through e-mail, in contrast with the online chats and telephone number that competitors offer.
Some of DotMailer’s main features are mobile device optimized e-mails, integration with CRM, dynamic content builder, real time reporting and third party interactions. DotMailer’s unique feature is the integrated drag and drop segment. Together with the option to save complex blocks for the future, this saves you a great amount of time. The ‘Conversion Funnel’ diagram gives you a great insight into exactly what people are clicking on in both e-mails and on the website.
And what will all of these unique features costs you, you ask? Well, I am afraid DotMailer joined forces with Pure360 and decided not to publish any prices. The explanation they offer for this on their website is: ‘ We wanted the chance to talk visitors through the best options for them.’ Right. So no prices available. They do however offer the Send-O-Meter which gives you an overview of estimated costs. Based on several reviews from DotMailer’s (ex-)clients, it seems that you have to take in account that these costs are rather high.
DotMailer is suitable for large enterprises, mid-size businesses or small businesses with a big reach. The interface is slightly less user-friendly than Campaign Monitor, but it does offer pre-recorded webinars to help you out with the tools. The integration with SalesForce and the event-triggered e-mails make it more appealing for enterprise e-mailers.
SO whether you are looking for detail or simplicity, pay-as-you-go or monthly subscription, customer service or a wide range of templates, there is always a right e-mail marketing service for you. If you have a relatively large businesses with a significant budget and knowledge of technical features, Pure360 is a great service for you. Smaller businesses and enterprises would be better off with a service like MailChimp, because it offers great connections to social media and it is very user-friendly. Campaign Monitor is a very easy tool with a wide variety of features. This option is great for businesses with a large budget or small customer base. And finally DotMailer. DotMailer is a great service for enterprises with a big reach.
There really is no excuse to hold on back on your e-mail marketing. Whether you are looking to engage with your customers, drive sales, build relationships or inform customers with relevant content, these e-mail marketing services will definitely help you. So get started now!
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