Hello dear friends. In the past month or so I guided you through the recent history and achievments of Burberry and I introduced you to the person responsible for them. I feel that I gave you enough to think about and I believe that those who were trully interested have taken the courtesy to take a deeper look into the topic. So today I am not going to discuss any of the business decisions neither am I going to talk about the driving figures. I want to tell you just how this exact topic inspired me as a marketing professional to be.
The first thing that impressed me was the story behind Angela Ahrendts and her drive to success. She is a living proof that it does not matter who you are, where do you come from, what social status you have got as long you have determined your goal and you are ready to work for it and to step out of your comfort zone, then you can reach your goal. Her story is a proof of that, having determined her future since an early age she fought her way up to heights which are usually occpied by. She proved that an american girl can lead one of the utmost British brands to success and beyond. The management skills that she implied are the second thing that left a mark. Her attitude towards the brand history and the way she incorporated the history, the culture and the newly developed vision into a symbiosis of flawless communication at all levels.
As most of you know nowadays she is working at Apple. Her achievments are greater than you might imagine, having in mind that she had managed to succeed in a man’s world. Women rights might be leveled with man’s, but noone can argue that high management is still a man’s field. And she being the hihhest paid manager in her last year in London is proving her great value as a business person.
In my opinion everyone interested in marketing should explore the case of Burberry underAhrendts’ reign. This case is a great example, for me it was highly inspirational. Frankly, this is one of the cornerstones that made me focus on marketing.
For me it was a pleasure sharing one of my greatest inspirations. I hope you learned something during the way. And I wish you a great and fortunate year.