With over 100.000.000 unique monthly visitors, there is no denying Instagram has a big role in today’s online communication. Millions of businesses have already set up an account for Instagram to connect with followers and potential customers and to boost their brand image. Have you set up an Instagram account already, but you don’t know how it will benefit your company? Or do you want to know how to boost your Instagram account and drive traffic to your website? Take a look at our 5 Instagram tips to boost your business.
Use images in a creative way
Using images on Instagram? We know, it might be hard to grasp. However, the way you use images on Instagram is very important for your business. You want to distinguish yourself from other companies and be original. This means your posts should be more than just an image of your product with a price. Try to make some catchy snaps from behind the scenes or different angles of your products. A big advantage of Instagram is that there is no character limit. This does not mean we are telling you to write a novel for every post, but it allows you to be creative. Your posts can vary from product images to collages or even short videos. Add a link to your posts to drive traffic to your website or redirect them to specific pages to increase sales.
Don’t post too often
This might seem like a rather self-explanatory tip, but it is a very important one for all the newbies on Instagram. When creating an Instagram page for your business, it is important to remember that it is not Facebook. This means that uploading a big amount of pictures of your brand will not appear in one album, but in separate posts that will take up a lot of your follower’s timeline. Your followers might regard this as spam and unfollow you. Your business’ Instagram page can be very helpful with building relationships and communicating with your (potential) clients. Make sure you keep your followers up to date by creating valuable content, without appearing to spam their timeline.
Build a community around your hashtag
Of course we can’t forget about the hashtag. But how does a hashtag help you build relationships and a community? First of all, you need a catchy hashtag that relates to your brand. Think about what your audience could do with your hashtag. The great thing about your personal hashtag is that you can use it on different social media platforms like Twitter, Facebook or Pinterest too. Build a campaign around this hashtag and stimulate your followers to share their story by using your hashtag. This allows you to engage with your followers. Engaging with your followers will stimulate a positive brand image and possibly attract new leads. All that with just one hashtag. Impressive, isn’t it?
Nike created a very successful hashtag called #chooseyourwinter
Promote your Instagram account on social media and your website
If you want your Instagram business page to have a significant amount of followers, you need to ensure you promote your page on all different channels. Make sure to remind your followers on Facebook, Twitter, Pinterest, Google+ or LinkedIn to follow you on Instagram too to stay up to date. By adding an Instagram icon to your website, your visitors can easily access your Instagram page through your website too. Do you send out newsletters? Add an Instagram button at the end of your digital newsletter to tell your member base about your business page. Don’t be afraid to contact business relationships like employees, ambassadors or partners to follow or share your page. Ask your employees to add your Instagram icon to their email signature. The options are endless, so be creative and try out different ways of promoting your page.
Interact with your followers
Besides posting engaging pictures, using personal hashtags and creating a buzz, it is also very important to interact with your (potential) followers. Make sure you create follow-worthy content and start interacting with people who you want have as followers. Look up important and relevant hashtags and like, comment and regram the posts. Sharing of course goes with giving credit to the original account, which can lead to new leads. If you want people to engage with you, you have to do the same in return. In short: like, comment, share and follow away!
Now we are not saying this will lead to insta-nt success, but these 5 Instagram tips to boost your business will give you a great head start for you page. Get your camera out and start taking some creative business snaps. Make sure to follow us Facebook, Twitter, Instagram, Pinterest or LinkedIn or sign up for our newsletter to stay up to date with all of our social media and digital marketing tips and tricks.