Are you looking to expand on your current marketing mix? Are you looking for a new way to reach the younger part of your target audience in a fun and creative way? Snapchat might just be the answer to your prayers. The short photo and video oriented social network has enjoyed a fast rise in the world of social media and currently celebrates over 6 billion daily video views. It is a great tool to communicate and interact with your audience on a personal and entertaining way. We hope you will realize Snapchat is not just a social tool for teenage girls after these 7 tips and tricks on Snapchat for businesses.
Offer live access to events
Are you hosting an event, planning a product launch or inviting someone special to your company? Snapchat is a great tool for real-time social media marketing and allows you to share live photo and video updates to your audience. It is a great way to involve your audience on personal and visual level. Snapchat offers you the opportunity to really excite your audience about events related to your company in an authentic way. Get your audience involved and start snapping away at your events.
Deliver private content
You can also use Snapchat to share private content that only your followers will get to experience. Give them a first glimpse at your new product or a sneak peak of what to expect in your new collection. This is all about being unique and surprising your followers with something special. Have a good think about how you can deliver something your followers might not have seen before.
A look behind the scenes
Take your followers on a journey through what really happens behind the scenes of your company. This is a great opportunity to show off your company and what the atmosphere is like. You can capture videos of staff parties, business outings, afternoon drinks or just an average day at work. There are endless possibilities to show how your brand is different from other brands and what your company culture is really like. It only takes one smart phone and a group of enthusiastic employees to make this into a Snapchat success.
Introduce your employees
Have you ever wondered who the face behind social media posts or your customer service call is? Well, so have your customers. Introducing your employees through your Snapchat story gives your followers a personal and special insight into what it is like to work at your company. Employees who feel valued and recognised are more likely to have a good work ethic and bring positivity to your company. This positive response will reflect in your Snapchat story too and it will make your followers feel more engaged and connected to your business.
Give quick tips and advices
A Snapchat story is a great way to give you tips and tricks on your products and services. A picture is worth more than a thousand words after all. Find creative ways to show your product in different occasions or make a short instruction video.
Offer promotions and discounts
Another great way to help your business through Snapchat is to offer your followers special promotions and discounts. This way you award your customers for following you on snapchat and make them feel valued. It is a great way to promote new items or products or remind your followers of the products and services you offer. There are many ways to use Snapchat to your business’ advantage. Grant your followers a special discount code they can use in your web shop, offer them a head start when sale starts or organise a contest. A contest will help you engage and create two-way communication and eventually build brand loyalty.
Partner up with big influencers
With the rise of social media the world of influencers and celebrities has become a lot more diverse than just movie stars and athletes. There are many big influencers on social media that are able to reach a big audience. Whether this is by being an opinion leader, a well-known vloggers or an expert on social media. Partnering up with one of these influencers can help boost your business and reach a broader audience. Your follower base will grow through a celebrity partner and give you an opportunity to show your products to a new and bigger audience.
The bottom line is to think outside the box and find creative ways to show your company’s culture. You want to offer your followers something special. Whether that is offering promotions and discounts to boost your sales and customer loyalty, giving sneak peaks or a look behind the scenes to engage with your followers or by delivering private content to make your follower feel special and valued. All of these 7 tips and tricks on Snapchat for businesses are suitable for all companies, as long as you stay loyal to your company’s value and find a creative way to share this. Now get your smart phone out and start snapping!