Everyone knows the famous Coca Cola bottles, but these bottles have not always looked the same. The famous Coca Cola bottle has changed a few times over the years. Below the evolution of the bottle will be explained per important year. The image below gives a good overview of the designs.
Shop owner Biedenharn started bottling Coca Cola and sold the drink in a glass called ‘Hutchinson’.
In 1915 the contour bottle was introduced. The reason for this new bottle was the fact that it was easy to copy the straight-sided bottle that Coca Cola made by then. Coca Cola asked some glass companies to come up with an original design. The Root Glass Company of Terre Haute (Indiana) got approval from Coca Cola. The new bottle was official now.
In this year Coca Cola printed white labels on the bottles. Before the labels the brandname was blown in the glass lettering.
In 1977 Coca Cola became a trademark. Studies showed that only less than 1% of the American population could not identify a Coca Cola bottle by its shape.
This year was the year when the PET (plastic) contour bottles got introduced. These bottles also had a special shape, just like the glass bottles, to distinguish the Coca Cola bottles from other bottles. Advantages of this PET bottle are: resealable, lightweight, unbreakable and recyclable.
In 2007 the aluminium bottle was created. And it would not be a Coca Cola bottle if this bottle was not a contour bottle as well. This new type of contour bottles won the Design Grand Prix.
All in all we can state that Coca Cola has always been loyal to the contour bottles. The evolution of the bottles also shows the will of Coca Cola to keep inventing and renewing without losing their brand identity. Coca Cola finds sustainability very important and contributes to this as much as they can. The evolution of the glass bottles to aluminium bottles are an example of their effort to contribute to a better world.