Start-up is a new business in the form of company that are often assumed to be technology-based company. Start-ups can be involved in various sectors including healthcare, education, finance and many more. In the current trend, Start-ups are focusing on using technology to innovate and create better solutions for the customers. It includes a lot of important things for a fast growth of a start-up. Of course, capital is one of the most important aspects but not the only one to grow further in order to get the best talents, the right tools and other complementary things.
In the previous blog we discussed on the communication channel between investors and financial technology start-ups. This time, the blog will focus on what are the other aspects that start-ups need to grow fast and further will use an example of how Holland FinTech helped AcceptEmail with its growth.
It is more than just capital
One of the successful financial technology start-up in the Netherlands is AcceptEmail. AcceptEmail provides billers with the key to effective and informed customer interaction by leveraging changing consumer attitudes toward traditional billing methods. This is very effective for rush-orders and payments. Low implementation requirements make the service easy to deploy for any company.
AcceptEmail has an interesting innovation and solution, but there are some challenges on how to get customers, how to market their product and spread their innovation into the outside world. These are just a few challenges for startup companies in order to survive in this new trend. AcceptEmail needs talents to help them run the company, they need other parties to help them brand their company, find new customers for them, spread their interesting innovation solutions to the world and match make them with any entity in the financial technology world.
Holland FinTech role in helping startups
One of the solutions is joining financial technology organization that provides many solutions for early stage startups. Holland FinTech is the best place for them to help get through all the challenges. By providing a channel to market and brand financial technology startups, Holland FinTech can create a recognition for them within its network that reach globally.
Other than that, Holland FinTech can help them finding the potential customers through monthly meetups, trade mission or other events that they organized. Financial technology startups can pitch and present their product to potential customers, investors, potential partners and public. By providing these services, financial technology startups can accelerate financial innovation faster and more efficient.
A success history
In the mid of April 2015, Holland FinTech organized a trade mission to New York together with General Consulate of the Netherlands in New York. By bringing 9 financial technology startups there included AcceptEmail, those startups were able to pitch in front of American investors, get more insights on how financial technology scene in United States and could approach many potential customers. One month after the trade mission to New York, AcceptEmail expands their business by opening their fourth office there.
At the end, all financial technology entities should help each other and work together in order to accelerate global financial innovation better.