What’s the first thing we see in the morning? According to this study 47% of the Dutch citizens grab their mobile phones within 15 minutes after they wake up, and on average we use our smartphone 177 minutes per day! It’s safe to say that mobile marketing will be dominating in the next year and will outgrow desktop marketing at some point. Here are a few trends we will be seeing a lot this year:
- Mobile optimization
The mobile business is growing, and it’s only obvious to start strategies for mobile optimization. The fact that Google uses mobile responsiveness as key relevancy for their ranking systems, is already a sign of the importance of mobile marketing. This year we can expect an abundance of mobile ads and separate content for mobile users.
- Social media advertising
Social media such as Facebook, Twitter and Pinterest have been interesting channels for businesses for a while, as there is a significant rise of shoppable ad units available. Last year, Instagram introduced a new advertising feature and even Whatsapp and Snapchat are new methods of reaching consumers. Thanks to branded video’s by online influencers, marketers are promoting their products in new creative ways to gain attention and conversion. This leads us to the following;
- Mobile payments
Mobile transactions have never been easier as iDeal, Paypal and countless other payment methods have made our lives easier of purchasing products when you are on the go. And for the real busy bees, Apple announce ApplePay in which you can securely pay with one touch on your smartphone. Giants like Starbucks have already incorporated mobile payments methods through their Starbucks App and adding the ability of digital tipping. Ka-Ching!
- Internet of things (IOT)
Not only humans are active in online activities. As technology is accelerating, watches, pencils and even fridges are getting smarter than ever before (or even smarter than humans?). Think of fitness trackers, as it tracks your locations and sends an update to your smartphone on how many calories your burnt and miles you’ve run. Over the time, these technologies are going to get more advanced, where marketers get opportunities to provide personal and real-time advertising to their customers. Anyone up for a talking fridge? What do you think of the mobile takeover? Let me know down below in the comments!