“I don’t really have much time for my private life. This is the only thing I don’t like, but the rest is just amazing.”
This quote of Nina Kraviz makes perfect sense when you consider how successful she has become in the electronic dance music scene over the last couple of years. Starting her DJ career in 2006, she is also known in the fashion industry by now. Find out more about Nina Kraviz’ secret of success and what makes her so special.
Electronic Dance Music
Born and raised in the Siberian city Irkutsk in Russia Nina started listening to her fathers’ records at a very young age, which is when her passion for music has its’ roots. What started as a small hobby turned out to be her professional future. In the late 90ies Nina Kraviz set up her own local radio show focusing on techno and house music and worked for a Russian music magazine. A few years later in 2006 she had her breakthrough during the Red Bull Music Academy in Melbourne. At that point Nina Kraviz’ music was firstly appreciated for its’ raw and honest sound for which it is still known today. Her debut album ‘Nina Kraviz’ released in 2012 by Rekids record label provoked worldwide attention and made her one of the most popular female DJs. In 2014 Nina released her very own record label трип (english: trip). Until now, Ghetto Kraviz might be her most memorable track. This might not only be related to the music itself, but also have to do with the official music video for that song, which is really uncommon in the electronic dance music scene.
To everyone who is not blind, it might not be a surprise that an attractive woman like Nina Kraviz is also involved in fashion. In 2013 the ‘Music Turned Upside Down’ Project by HUGO BOSS was created, which featured tracks made by Nina in the fashion show. She also became the face of the HUGO fragrance campaign. Ever since Kraviz has been a special guest at every HUGO fashion show and Paris Fashion Week.
Also, she recently joined the team of the UNIQLO representatives. This Japanese label is launching a new Global Flagship Store in the center of Berlin (the city which Nina describes as her chosen hometown) and chose her to be the face of her campaign.
When it comes to personal preferences Nina names the Belgian Maison Martin Margiela to be her favourite label.
The key to her success is clearly Nina’s honesty, truthfulness and the fact that she does not pretend to be something she is not. “For me it’s about the essence of the sound. Not the talk around it.” For her it’s all about the music. No matter what people might call mainstream or not, the only important thing is the music’s quality. Although working in the male domain of the DJ world, Kraviz does not mince matters and states: “Sexism and all similar bullshit must die”. Because of her consideration of gender equality the recently released ‘Between The Beats‘ documentary about Nina Kraviz did not please the Russian DJ due to the fact that the short insight in her life only focused on her being a female DJ not on her music. While Nina is one of the few artists left managing her social media on her own, she also published a column for the magazine Groove on a regular basis. These released features do not only deal with electronic dance music, but also consider socio-critical topics of today’s society. When giving a guest lecture at Oxford University about her faith in the younger generation of electronic dance music fans and producers, Nina Kraviz proved once again that the music and the people connected to it are what is most important for her and the reason for her doing her job in the first place.
Nina Kraviz can be considered a role model for not only female artists in the electronic dance music scene, but for all women who are not afraid to be themselves in order to become successful.