A couple of weeks ago, I found a very interesting book about Instagram as a marketing tool. As a Instagram lover, my pictures have never looked so good with all the filters, I just had to write about this topic. Naturally we can understand that visuals are more attractive to us, people, than words. But […]
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“The new P is Purple Cow”
11 January 2015
This week I would like to discuss an interesting book I found. A colleague pointed it out to me, stating it to be very intriguing and different. A must read! And boy was she right. The title alone proofs this. Purple Cow, who’s ever heard of this name? My initial thought, after reading the title, […]
Welcome to the Dark side!
28 December 2014
This week, I would like to discuss the dark side of online marketing. Because we all know about them, these websites who are complete horror to navigate through. But you need that specific jacket in sale, that specific ticket to your dream city, or access to the latest news! But what makes it so hard […]
Viewability VS Clicks, who will be the winner?
14 December 2014
In my previous blogpost, I’ve discussed the shocking results regarding the viewability of banners on Google. After reviewing my story, I noticed the importance between viewability and the number of clicks an ad can gain. Even though I already briefly mentioned the difference between these two, it still seemed necessary to take a closer look […]
GOOGLE what did you do?
7 December 2014
In my previous two blog posts I’ve discussed the convenience and advantages of some online and social platforms. This time I would like to share with you the results of a research conducted by Google. The topic of this research concerns the visibility of the many Google Display banners out there, and the results are […]
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