It is the year 2015 and companies finally start to feel comfortable with the social media. Back in 2009 when the popularity of Twitter and Facebook started to increase, companies had no idea how to handle it and tried everything. Now the time has come that the companies finally see the benefit and are […]
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Book Review: Social Media Marketing by Dave Evans
12 January 2015
The Social Media Marketing: The Next Generation of Business Engagement from Dave Evans with Jake McKee is good book to start if you are interested how companies deal with the relatively new social media and what challenges they have. Next to this, it also offers great advice how to gain profit from a commercial […]
Why Product Endorsements are Lazy (or not)
4 January 2015
Don Draper, the fictional Creative Director at an ad agency from the television show Mad Men, already mentioned it during the Samsonite brainstorm session: “Product endorsements are lazy.” Without spoiling too much, he was referring to his copy writers that they should not consider using Muhammed Ali in their ads just because he is famous. […]
Get to Know Your Audience and Let Them Register
8 December 2014
In this day and age where everyone is concerned about their privacy on the web, marketeers are dealing with problems to connect with their (loyal) customers. Not everyone likes to share their personal info on the Internet, even though marketeers need specific info from individuals to know about their […]
How to Reach Millennials on Social Media
1 December 2014
Millennials, the generation born between 1980 and 2000, are the future in every sector of society. Therefore, investing in marketing in this audience is important to ensure future consumer relationships. The earlier companies get an understanding of this generation, there more they ensure the future of the company. A lot of companies currently have a […]
Why QR Codes Are Not Worth Your Time
17 November 2014
You are walking on the street, and see a wonderful advertisement from your favourite shoe brand. The advertisement looks great, the shoes looks great, it almost makes you emotional to some degree. You want to find out more about this minimalistic advertisements and there in the corner, lies the answer to know more: a QR […]
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