It is the year 2015 and companies finally start to feel comfortable with the social media. Back in 2009 when the popularity of Twitter and Facebook started to increase, companies had no idea how to handle it and tried everything. Now the time has come that the companies finally see the benefit and are […]
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Why Product Endorsements are Lazy (or not)

Don Draper, the fictional Creative Director at an ad agency from the television show Mad Men, already mentioned it during the Samsonite brainstorm session: “Product endorsements are lazy.” Without spoiling too much, he was referring to his copy writers that they should not consider using Muhammed Ali in their ads just because he is famous. […]
Why QR Codes Are Not Worth Your Time
You are walking on the street, and see a wonderful advertisement from your favourite shoe brand. The advertisement looks great, the shoes looks great, it almost makes you emotional to some degree. You want to find out more about this minimalistic advertisements and there in the corner, lies the answer to know more: a QR […]
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