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Mobile marketing – How To Win in 2016

Posted on 3 January 2016 gepost door:

What’s the first thing we see in the morning? According to this study 47% of the Dutch citizens grab their mobile phones within 15 minutes after they wake up, and on average we use our smartphone 177 minutes per day! It’s safe to say that mobile marketing will be dominating in the next year and […]

Categorized under Apps & mobile, Best practice, Innovation, Social media, Trends

WhatsApp marketing tricks

Posted on 20 December 2015 gepost door:

Last week we have discussed the use of Emoji’s in marketing strategies. This week we will discuss the #1 platform in which Emoji’s are used: WhatsApp. It’s quick, it’s fast and with over 9.5 million WhatsApp users in the Netherlands (from the 17 million citizens), it is no surprise that brands are getting more interested in […]

Categorized under Apps & mobile, Best practice, Innovation, Social media, Trends, Useful tools

How brands are using Emoji’s in Content marketing

Posted on 13 December 2015 gepost door:

Do you know how to speak emoji? Nowadays, people across the world are communicating with emoji’s for almost on a regular basis. Afterall, there is an emoji to describe any emotion, product or activity you can think of. No wonder that brands have been incorporating emoji marketing across their communication channels, such as email subject […]

Categorized under Social media, Trends

5 Web Design Tips to Own the Internet

Posted on 5 December 2015 gepost door:

Content is king, but design is definitely queen. A well designed website can generate traffic, improves user experience and increases conversion. But how? How can web design have such an impact into business performance? Well, here are 5 web design tips on how to kill it: Mobile Responsiveness In a world of tablets and smartphones, […]

Categorized under Best practice, Innovation, Trends

Online Influencers: The Pros and Cons

Posted on 28 November 2015 gepost door:

Blogging is dead. You know why? Because bloggers are not blogging anymore. They influence. More and more brands are interested in collaborations, especially in product launch campaigns where online influencers are used to create buzz. Brands also choose to collaborate with influencers to strengthen brand image as L’Oréal Paris did with fashion blogger Kristina Bazan […]

Categorized under Social media, Useful tools