A key part of marketing is understanding how, and why, people act and think the way they do: Psychology. It’s for a reason that consumer behavior is studied to the max to gain better knowledge about psychological principles. Identifying both conscious and unconscious stimuli is vital for creating the best strategy possible and driving conversion. […]
A couple of weeks ago, I found a very interesting book about Instagram as a marketing tool. As a Instagram lover, my pictures have never looked so good with all the filters, I just had to write about this topic. Naturally we can understand that visuals are more attractive to us, people, than words. But […]
In an era where content is one of the most valuable features of a company, tools and developments to aid your expertise to shine through have never been so in demand. In the past, businesses would hide their secrets and successes behind seven locks, and milk it until it ran dry. Nowadays, with millions and […]
2015 is well on its way and 2005 still seems like only two years ago. Most people are already saying goodbye to their new years resolutions. For the e-commerce world there are several things that are getting increasingly important this year. Let’s take a look at the 4 most important e-commerce trends for 2015! […]
Starting with a new marketing approach can be an adventure, but email marketing has been used for many years and has a track record of being successful and often indispensable for creating brand awareness and getting your message across. Let’s take a look at why it is a good idea toapproach your target audience via […]
In this post the intention is try to show what we can learn about successful e-commerces and what we can adapt to our business to improve it. Here the case of Netflix. What Netflix is? Netflix is an USA e-commerce business which works in USA, Canada, 43 Latin American countries and in United Kingdom and […]
We have all seen ads online, big banners on top of the page, squares on the side lines, long rectangle ones, you name it! But how do you get your own ad on another website? How do you design the ads and what shape would be best? Well, you have come to the right spot! […]
This week I would like to discuss an interesting book I found. A colleague pointed it out to me, stating it to be very intriguing and different. A must read! And boy was she right. The title alone proofs this. Purple Cow, who’s ever heard of this name? My initial thought, after reading the title, […]
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