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Articles tagged with: Online Marketing

Online Marketing in a nutshell

Posted on 11 June 2018 gepost door:

It’s been a couple of years since I studied at the HU and it’s been a lot longer since I last posted a blog on this website. A quick Google search (query: Wouter Pons) brought me here and, as faith would have it, my browser remembered a login to this website. So, as the rebellious […]

Categorized under No category

Digital advertising; programmatic future

Posted on 10 January 2016 gepost door:

After posting four blogs about programmatic buying in digital advertising, in this last blog of mine I would like to tell you about the future of programmatic in digital advertising. Will it continue? According to BCG (Boston Consulting Group), digital advertising revenues are forecast to surpass $200 billion in 2017 globally. Which means? Companies are […]

Categorized under Innovation, No category

It’s burger o’clock – the best burgers in Utrecht

Posted on 10 January 2016 gepost door:

IT’S BURGER O’CLOCK!  Do you often find yourself asking, “where should I go to eat a nice, juicy burger?” It’s not everyday that we feel like having our burgers at the McDonalds or the Burger King. Think of having a good quality, tasteful burger of any sort, with a variety of toppings to go with it. […]

Categorized under News, No category, Social media, Trends

The future of marketing and advertising through social media

Posted on 4 January 2016 gepost door:

In my series of blog posts, I discussed how social media is used as a marketing platform in the fashion industry and now the next question and final of my blog posts is very logical – What is the future of marketing and advertising through social media? Is social media going to stay a primary […]

Categorized under Social media

Cultural festivals to broaden your mind

Posted on 3 January 2016 gepost door:

CULTURAL FESTIVALS TO BROADEN YOUR MIND Festivals are probably my most favourite pastime, and that’s why I am excited to share this post with you. It’s the chilled vibe, the music, the lights, the atmosphere, the feeling, the people, and the involvement of everyone that make a festival a great activity. Sharing my experience with […]

Categorized under News, No category, Social media, Trends

Marketing in Virtual Reality

Posted on 20 December 2015 gepost door:

There is a plethora of applications for Virtual Reality, many of which will eventually impact and enhance our daily lives in one way or another. From a marketing perspective, this means an equally great opportunity to use this technology to increase profits in whatever way you can possibly imagine. There are already some fantastic examples […]

Categorized under Innovation, Trends, Useful tools

Importance of practical experience and career opportunities after HU

Posted on 14 December 2015 gepost door:

As we discussed in the previous blog post, the English-taught Bachelor Programs at Hogeschool Utrecht have a mandatory practical experience as part of the curriculum. Students are required to find an internship either in The Netherlands or abroad and spend two blocks, or twenty weeks in total, working in a company. The aim of this […]

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The Biggest Player in Programmatic Buying World

Posted on 14 December 2015 gepost door:

The Biggest Player in Programmatic Buying World? Just like other business, Programmatic buying also has it’s own big players. Some of them may not that namely commercial. However, when you see any digital advertising, one of The Big Players could be behind it.   After introducing and talking about the process of programmatic buying, in […]

Categorized under Innovation

Burberry stories, the road to success of Mrs. Angela Ahrendts

Posted on 13 December 2015 gepost door:

Greetings, marketing lovers! In the past few weeks I got you a bit familiar with the Burberry’s past decade. I told you a bit about the problems that they faced, and a bit about the solutions that helped them triple their revenue in less then a decade. Angela Ahrendts is the name of the mastermind […]

Categorized under Best practice, Cases, Excellence, Trends

Thinking Differently and What it means to be creative in advertising. Can Creativity Be Taught? Blog 2 of 5:

Posted on 7 December 2015 gepost door:

  Last week we defined creativity, (see: http://bit.ly/1jyq56I). This allows us to delve slightly deeper in our quest to answer the question: “can creativity be taught?” While defining creativity, we saw that there is an element of thinking outside the box in all creative cases. In other words, thinking differently. So, what is it to […]

Categorized under Cases, Excellence, Innovation, Social media, Trends, Useful tools